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+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
19 June 2026•1 min read
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About
Asia is a well-established beverage brand in Myanmar, known for its refreshing products tailored to local tastes. To strengthen brand recall and connect with a broad audience through immersive storytelling, Asia partnered with DKMads to execute a nationwide programmatic video campaign.
Industry
FMCG
Company Size
Enterprise
Location
Myanmar
The beverage industry requires high-impact visuals to drive consumer desire. Asia aimed to achieve 745K impressions within a one-month period while targeting a massive audience size of 5.51M. The primary challenge was ensuring high video completion rates and maintaining superior viewability in a competitive digital landscape, specifically targeting both males and females aged 18–45.
To ensure the best possible results, DKMads used a "data-driven programmatic" approach to manage the video ads. This means we used smart technology to automatically find and show ads to the right people at the right time. We targeted a diverse group of men and women aged 18 to 45 across the entire country. The video ads were specially designed to grab attention quickly, which resulted in a high view rate of over 66%.
Another important part of our strategy was "Frequency Management." We made sure the average user saw the ad about two or three times. This is the perfect balance because it keeps the brand "top-of-mind" without making the audience feel bored or annoyed by seeing the same ad too often. Throughout the campaign, we constantly monitored the data to make sure the ads were being shown in high-quality digital spaces. This led to an incredible viewability rate of over 86%, which is much higher than the usual 50% industry standard.
The campaign was a massive success and performed even better than we expected. We delivered over 757,000 impressions, reaching 101.6% of our original goal. One of the most impressive results was the "Complete Views"—over 501,000 people watched the video from start to finish. This shows that the audience was truly interested in the message. In just 30 days, we successfully engaged 281,000 unique users nationwide with ads that were almost always fully visible.
In conclusion, this campaign highlights how powerful programmatic technology can be for video advertising. By focusing on high viewability and smart frequency control, DKMads helped the brand reach a large audience and keep them engaged until the very end of the video. This project proves our ability to deliver high-quality video content that people actually want to watch, ensuring that every ad dollar spent leads to real brand awareness.
