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V-Code
15 July 2026•1 min read
About
V-Code
V-Code is a dynamic beverage brand in Myanmar that focuses on delivering energy and refreshment to a young, active audience. To boost brand recognition and encourage deep interaction with their latest content, V-Code partnered with DKMads to launch a high-performance rewarded video campaign.
Industry
FMCG
Company Size
Enterprise
Location
Myanmar
“Challenges”
In a saturated digital environment, gaining a user's undivided attention is a significant challenge. V-Code aimed to achieve 307K complete views within a one-month window from a target audience of 3.01M. The goal was to find a non-intrusive way to reach the target audience while maintaining extremely high viewability and completion rates.
“Solutions”
To overcome the challenge of capturing user attention, DKMads used a "Rewarded Video" strategy. This is a "value-exchange" format where users choose to watch a video in return for a small benefit inside an app, such as extra points or a reward. This method is highly effective because it ensures people actually watch the video from start to finish. We focused our targeting on the group across the entire country to make sure the brand reached its most important customers.
We also carefully managed how many times each person saw the ad. By keeping an average "frequency" of 3.8, the brand stayed memorable without becoming repetitive or annoying. Our team monitored the campaign every day to make sure it was performing well. This led to a click-through rate (CTR) of 2.87%, which is much higher than the average for standard video ads.
Actual Results
The campaign delivered some of our best engagement numbers so far. We achieved over 309,000 "Complete Views," reaching 100.8% of our original goal. Most impressively, the "Viewability Rate" was 95.57%, which is nearly perfect. This means almost every single ad shown was fully visible to the user. In just 30 days, we generated over 408,000 total impressions and connected with 107,000 unique users, with a very high view rate of 75.9%.
Conclusion
In conclusion, the V-Code campaign proves that Rewarded Video is one of the most powerful tools for ensuring high completion rates and user happiness. By offering a fair exchange of value, DKMads helped the brand achieve a near-perfect viewability score and deep engagement with a young audience. This project highlights our expertise in using specialized video formats to deliver results that far exceed industry standards.
