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26 June 2026•1 min read
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About
Realme is a fast-growing global smartphone brand known for its cutting-edge technology and trend-setting designs. To promote its latest mobile innovations to a tech-savvy urban audience, Realme collaborated with DKMads to execute a high-impact in-banner video campaign.
Industry
Technology
Company Size
Enterprise
Location
Myanmar
The smartphone market in Myanmar is intensely competitive. Realme needed to achieve massive visibility within a one month window, aiming for 3.2M impressions from a targeted urban audience of 3.01M. The challenge was to ensure high engagement and product curiosity among specific males and females while maintaining a viewability rate above the industry benchmark.
To create a rich and interactive experience for Realme, DKMads used an "In-Banner Video" strategy. This method allows a video to play directly inside a standard ad space, so users can watch it without being sent to another website. We focused our targeting on major cities in Myanmar to reach the people most likely to buy a new smartphone. By placing these videos where they were easy to see, we captured the audience's attention quickly while they were browsing their favorite apps or sites.
A key part of the success was how we managed the campaign's "frequency." We ensured that the average person saw the ad about three times, which is the perfect amount to make the brand memorable without being annoying. Our team also monitored the ads constantly to make sure they were visible to real users. This resulted in a 64% viewability rate, which is much better than the usual 50% industry standard, ensuring that Realme’s message was actually seen.
The campaign was a big success and beat all of its original goals. We delivered over 3.3 million impressions, reaching 101% of our target. One of the most impressive results was the "Complete Views" more than 619,000 people watched the video all the way to the end. In just 30 days, we successfully engaged nearly one million unique users and generated over 12,000 clicks, showing that the audience was very interested in Realme's products.
In conclusion, the Realme campaign shows that In-Banner Video is an excellent way to combine the reach of a display ad with the storytelling power of a video. By focusing on urban areas and ensuring high viewability, DKMads helped Realme reach nearly a million people and drive over 600,000 full video views. This project highlights our ability to deliver high engagement and strong brand awareness for leading technology brands.
