+959 261 002 559 
+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
15 July 2026•1 min read
About
KUMO is a trusted diaper brand dedicated to providing high-quality, comfortable, and reliable products for babies. The brand focuses on delivering peace of mind to parents through superior absorption and skin-friendly materials, ensuring infants remain happy and active throughout the day.
Industry
Other Industries
Company Size
Enterprise
Location
Myanmar
The main goal for the KUMO campaign was to build strong brand awareness and earn the trust of mothers across Myanmar. However, the team faced several difficult hurdles. First, they needed to reach a very specific audience of females within a short 30-day window. Second, in a crowded digital market, standard banner ads often get ignored. The challenge was to create something interactive that would stand out and help users truly understand the product. Finally, the team had to ensure that the budget was spent effectively so that the ads were actually seen by real people, rather than just loading in the background.
To solve these issues, DKMads used a "Rich Media" strategy, which focuses on interactive and immersive ad experiences. Instead of a simple image, we developed an ad that encouraged users to engage and play with the content. This approach was highly successful, as users spent an average of over 37 seconds interacting with the brand. We also used precision targeting to make sure the ads were shown specifically to mothers who are the primary decision-makers in their households.
To ensure the best visibility, we optimized where the ads appeared. This resulted in a "viewability rate" of 79%, which is much higher than the usual industry standard of 50%. By prioritizing high-quality placements and creative interactions, the campaign delivered over 60,000 interactive impressions, meeting the project's goals perfectly.
The campaign delivered outstanding results for the brand. In total, the ads were shown over 3.3 million times, reaching more than 700,000 unique users. The engagement was also much higher than expected, with over 71,000 clicks and an interaction rate of 1.8%. These metrics show that the audience didn't just see the ad; they actually stopped to engage with the KUMO brand.
Overall, the KUMO campaign proves that using interactive Rich Media is far more effective than traditional digital advertising for reaching mothers in Myanmar. By combining precise audience targeting with high-visibility placements, DKMads successfully transformed a standard awareness campaign into a deep, engaging experience. This project set a new benchmark for brand visibility and showed how creative technology can build lasting trust with a target audience.
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