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23 June 2026•1 min read
About
Clear is a world-renowned shampoo brand specializing in scalp care and dandruff-proof solutions. To maintain its market-leading position and drive deep engagement with its female audience in Myanmar, Clear collaborated with DKMads to launch a targeted native video campaign.
Industry
Beauty
Company Size
Enterprise
Location
Myanmar
In the crowded personal care market, standard static ads often struggle to show the premium quality of hair care products. For this campaign, Clear’s goal was to reach over 3.2 million impressions and encourage people to watch their video until the end, all within a one-month window. The main challenge was reaching a specific female audience across the entire country. We had to ensure the video was shown in a way that felt natural and engaging, rather than appearing as a distracting or annoying advertisement.
To reach these goals, DKMads used a "Native Video" strategy. This means the video ads were designed to blend in perfectly with the content the audience was already watching, which helps reduce "ad fatigue" and keeps people interested. We used precise targeting to find women nationwide, ensuring the brand was relevant to everyone who saw the ad.
We also carefully managed how often people saw the video. By keeping a steady "frequency" of 3.72, we made sure the brand message was remembered throughout the month without over-saturating the audience. Our team focused heavily on "Complete Views" measuring how many people watched the video from start to finish to see how well the brand's story was actually working.
The campaign was a great success and performed even better than our original targets. We delivered over 3.23 million impressions, reaching 100.9% of our goal. Most importantly, we generated over 215,000 "Complete Views," which proves that the audience was genuinely interested in Clear’s content. We also achieved a healthy viewability rate and successfully connected with nearly 870,000 unique users across Myanmar.
In conclusion, the Clear campaign highlights the power of native video integration in a competitive market. By making the advertisement feel like a natural part of the user’s online experience, DKMads was able to drive high-quality engagement and thousands of full video completions. This project shows our expertise in using video storytelling to build strong brand interest and reach a massive audience effectively.
