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+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
22 April 2026•1 min read
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About
Garnier is a world-renowned cosmetics and skincare brand, committed to providing sustainable and innovative beauty solutions. As a leader in the global beauty industry, Garnier offers a wide range of products across hair care, skincare, and hair color, focusing on natural ingredients and accessible beauty for consumers of all types.
Industry
Beauty
Company Size
Enterprise
Location
Myanmar
In Myanmar’s very crowded cosmetics market, Garnier wanted to strengthen its brand and connect with a huge audience. However, doing this came with several big challenges. The first was "High-Scale Market Reach", the need to reach nearly 6 million potential customers in just one month. In a digital world where people scroll very fast, standard static ads often get ignored. Garnier needed a way to stand out from its many competitors and make sure that their ads were actually seen and remembered by consumers.
To solve these problems, DKMads used an advanced "Rich Media" strategy to make Garnier’s ads more exciting and interactive. Instead of a basic image, we built immersive ads that allowed users to engage directly with the brand's story. This was very effective, as users spent an average of 29 seconds interacting with the content. We targeted a massive audience across the country, reaching 1.7 million unique users multiple times throughout the month to make sure the brand stayed fresh in their minds.
Our team also focused heavily on "Viewability" to ensure the budget was used effectively. By placing the ads in premium digital spaces, we achieved a viewability rate of 62.4%, which is much higher than the usual 50% industry standard. This creative approach led to an outstanding interaction rate of 3.1%, which is significantly higher than average. By managing the placements and interactive elements so carefully, we were able to deliver over 11 million impressions and meet 100% of our original goals.
The campaign delivered massive reach and impressive engagement numbers. With over 11.34 million total impressions and a very high interaction rate, the data shows that Garnier successfully captured the market's attention. Reaching 1.7 million unique users with high-quality, visible ads helped Garnier reinforce its position as a leading brand in the beauty industry.
Objective: Awareness (CPM)
Ad Type: Rich Media
Duration: 1 Month
Planned KPIs: 11.33 Million Impressions
Audience Size: 5.89 Million
Targeting: Male/Female, Age 18-44
In conclusion, the Garnier campaign shows that even in a saturated market, a brand can stand out by using the right interactive technology. By combining large-scale targeting with high-visibility placements, DKMads helped Garnier turn millions of digital impressions into meaningful brand experiences. This project highlights our ability to manage high-volume campaigns and deliver results that go far beyond traditional advertising benchmarks.
