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+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
22 April 2026•1 min read
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About
Grand Royal is Myanmar's iconic, international-standard whisky brand. By combining premium quality with innovative marketing, it remains the market leader and the top choice for consumers nationwide.
Industry
FMCG
Company Size
Enterprise
Location
Myanmar
As a market leader, Grand Royal wanted to keep its premium image while reaching a huge audience across Myanmar. The main challenge was "High-Scale Awareness", trying to reach over 9.6 million men effectively in just one month. In a crowded market full of different beverage brands, it is very easy for standard ads to be ignored. Grand Royal needed to move beyond simple digital banners and create meaningful interactions that would really stand out and capture the attention of their target audience.
To solve these problems, DKMads used a "Rich Media" strategy to make the brand's digital presence more exciting. Instead of a basic image, we created interactive ads that allowed users to engage deeply with the content. This was a huge success, as people spent an average of over 45 seconds interacting with the ad—proving they weren't just scrolling past. We targeted 9.6 million men across the country, ensuring the brand was seen everywhere. This resulted in over 10.2 million impressions and reached 2.5 million unique users.
To make sure the budget wasn't wasted, our team focused on "Viewability." We placed the ads in premium digital spots where they were most likely to be seen clearly. This led to a remarkable viewability rate of 81%, which is much higher than the usual 50% industry standard. By focusing on creative excellence and smart placements, we achieved more than 100,000 interactive impressions and over 71,000 clicks, successfully meeting and exceeding all our goals.
The campaign delivered some of the best engagement numbers in the industry. With over 10.2 million total impressions and a high interaction rate of 1.1%, the data shows that Grand Royal successfully captured the market’s attention. Reaching 2.5 million unique users with such a high level of engagement helped strengthen the brand’s position as a premium leader in Myanmar.
In conclusion, the Grand Royal campaign proves that interactive Rich Media is the most effective way to reach a massive audience without losing quality. By combining large-scale targeting with high-visibility placements, DKMads helped the brand achieve deep consumer engagement that lasted far longer than a typical ad. This project shows our ability to manage high-pressure, nationwide campaigns and deliver results that exceed expectations.
