+959 261 002 559 
+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
18 June 2026•1 min read
About
Pediasure is a globally trusted child nutrition brand that provides scientifically designed formulas to support the healthy growth and development of children. The brand focuses on delivering essential vitamins, minerals, and high-quality protein to help children reach their full growth potential, making it a preferred choice for parents worldwide.
Industry
Healthcare
Company Size
Enterprise
Location
Yangon, Myanmar
PediaSure wanted to quickly boost its brand awareness among parents in Myanmar through a high-impact, short-term campaign. However, the project faced some difficult challenges. The biggest hurdle was the timeline: the team had to reach over 1.1 million targeted impressions in just one week. In such a competitive digital environment, it is hard to capture the attention of a specific audience, in this case, parents aged 25 to 44. PediaSure needed to ensure that their nutritional message wasn't just "scrolled past" but was actually seen and remembered by parents during this very short window.
To solve these problems, DKMads used a "Rich Media" strategy to deliver fast awareness and deep engagement. Instead of using standard ads, we launched interactive ad units that allowed parents to engage directly with PediaSure’s content. This approach was incredibly successful, as users spent an average of over 48 seconds interacting with the ad—a very high number for a digital campaign. We targeted a specific group of parents, reaching 170,000 unique users multiple times throughout the week to make sure the brand stayed "top-of-mind."
Our team also focused heavily on "Viewability" to make sure the budget was used effectively. By choosing high-quality digital spots, we achieved a viewability rate of 77%, which is much higher than the usual 50% industry standard. This creative execution led to a strong interaction rate of 2.0%, delivering more than 24,000 interactive impressions. By managing the campaign so closely, we were able to meet and even exceed our original goals within the seven-day limit.
The campaign delivered outstanding results in just seven days. We achieved over 1.15 million total impressions, meeting 100.5% of our target. With an average interaction time of 48 seconds and nearly 10,000 clicks, the data shows that parents were truly interested in what PediaSure had to say. Reaching 170,000 unique users with high frequency helped the brand make a big impact in a very short amount of time.
Objective: Awareness (CPM)
Ad Type: Rich Media
Duration: 1 Week
Planned KPIs: 1.1 Million Impressions
Audience Size: 2.29 Million
Targeting: M/F (Parent Only), Age 25-44
In conclusion, the PediaSure campaign proves that a short-term campaign can be highly successful if it uses the right technology. By combining interactive Rich Media with precise targeting and high-visibility placements, DKMads helped PediaSure achieve deep engagement in only one week. This project highlights our ability to deliver fast, high-impact results that ensure a brand's message is seen, heard, and remembered by the right audience.
