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+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
18 June 2026•1 min read
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About
Similac is a globally recognized nutrition brand specializing in premium infant formulas and nutritional products for children. The brand is dedicated to supporting healthy growth and development through scientifically-formulated nutrition, providing parents with trusted solutions for their children’s dietary needs.
Industry
Healthcare
Company Size
Enterprise
Location
Myanmar
As a leading nutrition brand, Similac wanted to strengthen its connection with parents across Myanmar. However, the campaign faced several big challenges. The first was "High-Scale Awareness" the need to reach a specific group of nearly 3.8 million parents nationwide in just 30 days. In a busy digital world, standard static ads often fail to grab attention. Similac needed to find a way to move beyond simple banners and create high-quality engagement that would make their nutritional messaging stand out to busy parents.
To solve these problems, DKMads used a "Rich Media" strategy to make the brand’s digital ads more interactive. Instead of just looking at a picture, parents were encouraged to actively participate with the ad content. This was very successful, as users spent an average of over 35 seconds engaging with the brand. We focused our targeting specifically on parents aged 25 to 44, who are the primary decision-makers for their families. This ensured the brand was seen by the right people at the right time, reaching nearly 700,000 unique users.
Our team also focused heavily on "Viewability" to make sure the ads were actually being seen. By choosing high-quality digital environments, we achieved a viewability rate of 67%, which is much higher than the usual 50% industry standard. This creative approach led to a strong interaction rate of 1.2%, delivering over 45,000 interactive impressions. By managing the placements and creative content so carefully, we were able to meet and even exceed our original goals.
The campaign delivered excellent results across all areas. We achieved over 3.8 million total impressions, meeting 100.3% of our target. With a high interaction time and a viewability rate that beat the industry benchmark, the data shows that Similac successfully captured the interest of parents. Reaching 691,000 unique users multiple times helped build a strong and lasting brand presence in the market.
Objective: Awareness (CPM)
Ad Type: Rich Media
Duration: 1 Month
Planned KPIs: 3.80 Million Impressions
Targeting: M/F (Parent Only), Age 25-44
In conclusion, the Similac campaign proves that interactive Rich Media is an incredibly effective tool for reaching parents in Myanmar. By combining precise targeting with high-visibility placements, DKMads helped Similac turn a standard awareness ad into a meaningful conversation with its audience. This project highlights our ability to deliver high-impact digital campaigns that ensure a brand’s message is both seen and remembered.
