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+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
3 April 2026•1 min read
About
Wave Money is Myanmar’s leading fintech pioneer, offering secure, instant transfers and payments via Wave Pay and a vast agent network to drive financial inclusion for millions.
Industry
Finance
Company Size
Enterprise
Location
Yangon, Myanmar
In Myanmar’s fast-moving digital payment market, Wave Pay set an ambitious goal to rapidly increase its user base within just two months. The main challenge was the sheer scale of the project: the team needed to reach a massive 300,000 conversions in a very short time. This required a highly efficient "funnel" to turn millions of viewers into active users. Additionally, with so many mobile wallets competing for attention, Wave Pay had to find a way to stand out and capture the interest of 21.5 million potential customers while maintaining its position as a market leader.
To tackle these challenges, DKMads launched a powerful strategy focused entirely on conversions. We started by showing targeted ads to a huge audience of 21.5 million people. By using data on how people behave online, we made sure the ads reached the users most likely to start using digital financial services. We also focused on "Ad Viewability," ensuring our message was seen clearly and met high industry standards for digital exposure throughout the 60-day campaign. Our team worked hard to make the conversion process as smooth as possible. By using high-performance creative designs, we attracted over 12,300 clicks.
This precision allowed us to achieve an impressive 15.3% conversion rate, meaning a large portion of the people who saw the ads actually took action. Throughout the project, we monitored the data in real-time and made quick adjustments to where the budget was spent. This proactive management was the key to not just meeting the 300,000 goal, but actually beating it.
The campaign was a massive success, delivering 312,000 total conversions, which was 104% of the original target. With over 2 million impressions and a very strong conversion rate, the results significantly exceeded the client's expectations. These numbers prove that our strategy was highly effective at turning a broad audience into a loyal user base for Wave Pay.
Duration: 2 Months
Planned KPIs: 300,000
Audience Size: 21.5 Million
Targeting: Male/Female, Age 18+
In conclusion, the Wave Pay campaign shows that even the most ambitious targets can be reached through a combination of massive reach and precise data monitoring. By focusing on the right audience and constantly optimizing ad performance, DKMads successfully delivered over 300,000 conversions in record time. This project highlights our ability to drive large-scale growth for major Fintech brands in a highly competitive digital landscape.
