+959 261 002 559 
+855 81 650 406 No.71 (4th Floor), Myaynigone Zay Street ,Sanchaung ,Yangon, MyanmarNo. 206D, St, Preah Norodom Blvd, Village 8, Sangkat Tonle Bassac, Khan Chamkar Mon, Phnom Penh, Cambodia
15 July 2026•1 min read
About
U9 Myanmar is a leading telecommunications provider in Myanmar, committed to enriching people’s digital lives through cutting-edge technology and seamless connectivity. As a key industry player, the company focuses on delivering high-speed data services and innovative mobile solutions to millions of users nationwide.
Industry
Telecommunications
Company Size
Enterprise
Location
Myanmar
In a highly competitive telecommunications landscape, Ooredoo aimed to rapidly increase its mobile app user base. The primary challenge was capturing the attention of the 10.5M target audience amidst heavy digital noise while maintaining cost-effective user acquisition.
To reach the ambitious goal of 20,000 app installs in just one month, DKMads used a smart, data-driven marketing strategy. We started by looking closely at U9’s massive audience of 10.5 million people to find the groups most likely to download the app. By focusing our ads on these specific "high-intent" users, we were able to make the most of the budget and avoid showing ads to people who weren't interested, which made the whole campaign much more efficient.
A big part of our success came from constantly checking where the ads were being shown. We knew that for someone to download the app, they first had to see the ad clearly. Our team monitored these placements in real-time and moved the budget toward the best-performing channels. This led to a "viewability rate" of 78%, which is far better than the usual industry average of 50%. This high visibility meant that the U9 brand got maximum exposure throughout the month.
Finally, we focused on making the ads themselves very persuasive. We used clear "Download Now" buttons and designs that encouraged people to take action immediately. By combining these great visuals with smart bidding techniques, we achieved a strong click-through rate of 1.68%. Our team also tracked every single interaction using advanced tools, allowing us to make quick adjustments and ensure we didn't just meet our targets, but actually exceeded them.
The campaign was a major success, resulting in over 20,200 total app installs. This meant we reached 101.5% of our original goal. With more than 81,000 total clicks and a very healthy install rate, the data proves that our targeting and creative strategy worked perfectly to bring in new users for U9.
In conclusion, the U9 campaign shows how powerful a data-driven approach can be when combined with real-time optimization. By focusing on the right audience and ensuring high ad visibility, DKMads was able to deliver thousands of new users in a very short timeframe. This project highlights our ability to manage large-scale performance marketing and turn digital impressions into real, measurable business growth.
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